Lyndsey Paynter Fine Art
Project
Full website design and e-commerce development
Platform
Squarespace
Client
Lyndsey Paynter is a primarily self-taught artist based in Charlottetown, PEI. She adores combining techniques and mediums to create oddly unique pieces born of her millennial goth mind.
Taking Lyndsey from Basic to Bold
We designed Lyndsey’s new Squarespace site from the ground up with updated branding and a fresh new colour palette based on her gothic-inspired artwork and accessories. We used the new look and feel we created to build a site that perfectly compliments Lyndsey’s unique artistic creations.
We built wireframes and prototypes to ensure the site flowed perfectly across all pages. Showcasing her cozy east-coast studio and gallery of original artwork was paramount and we integrated image galleries for potential new clients and collectors.
Designing for the Modern Goth
We built custom wireframes in Figma to inform the design and functionality of the new website. Our goal was to build a site that was fun, functional and spoke to Lyndsey’s unique creative designs.
From the initial wireframes, we further refined our designs by building high-fidelity prototypes. We refined our prototypes through 3 versions with the final version presented to the client for approval.
Elevating E-commerce
Improving Lyndsey’s Paynter’s current Squarespace e-commerce was one of the most important parts of this project. Ensuring the checkout process was smooth and customer’s could find important information was key.
We created custom product pages with FAQ drop-downs with user-experience in mind. Customer’s can easily find product details and shipping information all from the product pages.