Shelly Purdy Fine Jewellery
Project
Full e-commerce development
Platform
Shopify
Client
Shelly Purdy Fine Jewellery is a Toronto-based jeweller who creates outstanding bespoke designs using quality Canadian diamonds and precious metals. Her work is uniquely Canadian and internationally recognized
A Brand New Look
We completely updated Shelly Purdy’s existing Shopify site with a fresh new colour palette and new theme with custom CSS updates. The theme was then further customized to allow for more functionality and advanced filtering options.
The home page showcases some of her most iconic jewellery designs and the site features 2 distinct collections - Shelly Purdy Fine Jewellery and Maple Leaf Diamonds. We designed complimentary collections with their own unique colour palettes to differentiate between the two brands.
Custom Product Pages
Enriched product information
Custom product pages are enriched with metafields to show off key information for customers.
With a wide range of product types and materials, these customizations are vital to display more than a plain product description. Additional information like materials, carat weight or measurements are displayed based on individual product data.
Easy Filtering & Sorting
Product metafields were employed for extra functionality and ease of use for anyone browsing the site. Customers can now filter by colour, gemstones, materials and more, making the shopping experience even better.
Collections were also upgraded with their own unique sister collections to engage customers with new or featured arrivals.
Project Outline
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The existing product descriptions were streamlined to enhance SEO. To optimize the UX design of product pages, any additional product information was migrated into metafields to make the shopping experience more enjoyable.
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We researched and installed a premium theme, which was carefully customized to match Shelly Purdy Fine Jewellery’s brand.
To show off Shelly Purdy’s collaborative collections with Maple Leaf Diamonds, we created custom coded sections to only display on select product and collection pages.
I needed a redesign for my Shopify jewellery website and working with Jessica and Lynn at Left Design was an absolute pleasure from start to finish. They took the time to truly understand my brand, thoughtfully guiding me through colour schemes, layouts, and every detail to create a website that is not only stunning but also dynamic and easy to navigate.
With so many collections and products, organizing everything was no small feat, yet they made it seem easy and expertly completed the project on time. My clients rave about how beautiful and user-friendly the new site is, and I couldn’t be happier. Jessica and Lynn went beyond my (very high!) expectations, ensuring every element was polished and well executed. If you’re looking for web designers who genuinely care and deliver incredible results, Left Design is the team to trust!
Shelly Purdy, Owner of Shelly Purdy Fine Jewellery